With China becoming a global force in
e-commerce, let’s have a look at the differences between Chinese online
shoppers and their American counterparts.
Average age of buyers
The average age of Chinese online buyers
use computers for shopping is 32 years old, Us is 44 years old. The average age
of Chinese online buyers use mobiles for shopping is 30 years old, Us is 39
years old. That means Chinese online buyers whether using computer or mobile
terminals are younger than their American peers.
Sex ratio
The sex ratio of Chinese males use
computers for shopping is 57%, female is 43%; compared with US, their males use
computers for shopping ratio is 49% and female is 51%. The sex ratio of Chinese
males and females use mobile for shopping is 53% and 47% respectively; US’s males
and females use mobile for shopping ratio are both 50%. Therefore, more Chinese
online shoppers are male.
Mobile preferred
There are 67% people using mobiles for
online shopping in China, but in US, only 34% people online shopping by mobiles.
That means more Chinese buyers have used mobile terminals in online shopping in
the past 12 months.
More generous
On average, Chinese e-shoppers spend 8
times more than their American peers in the same revenue group.
More frequent
The number of Chinese consumers who buy
stuff online at least one time each week is 42% more than their American peers.
Online – offline
There are 93% Chinese will compare the
price when they having online shopping, 71% American also do the same thing. However,
more Chinese buyers compare the prices of online products with that of brick-and-mortar
shops while shopping offline.
Top concerns of online shoppers
Chinese shoppers are more concern about the
security and the process of online shopping. However, American shoppers are more concern
about whether can talk with the salesperson and see real products.
Product price
Chinese e-commerce product price is cheaper
than American’s, especially Amanbo e-commerce platform, which products are
directly supply from Chinese factories, the price is cheaper than other e-commerce
platforms.
